The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But what does it actually mean to be human in social media?
Instagram has over 80 million users and that number continues to rise. With such a large user base, it would be smart for businesses to utilize the power of Instagram to improve their business. Click-through to the article to learn about all the ways businesses can use this trending app.
If you have not hopped onto the gamification bandwagon yet, then here’s a nice little article that will introduce you to this leading marketing trend.
Here’s a short description of the article:
Pablo Picasso once said, “Every child is an artist. The problem is how to remain an artist once we grow up.” As we enter adulthood, we tend to self-select in, or out, of creativity. (We’ve all heard someone say, “I’m just not a creative person.”) Stanford professor Tina Seelig argues that such hard-and-fast distinctions are both inaccurate and untrue.
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Ultimately, success is a result of differentiation and emphasizing your unique value. While conformity lubricates the gears of society, the world is pushed forward by contrarians. Click-through to continue reading this thought-provoking article.
Here’s a description of the intriguing article:
There’s a chance I’m about to write the most useful article you’ve read this year. Intrigued? If so, your reaction is consistent with a thought-provoking new study that shows we’re fascinated and impressed by claims about what a person might achieve. In other words, we’re seduced by potential.
Psst. You should read this article if you want to learn creative methods to get more visitors at your website.
A really popular trend in design is to make designs look authentic, human made and non digital. As an example this is seen used in many websites where hand-drawn elements are central to the overall design. To support this design style we have also seen…
Lets face it, if you’re applying for a job in the creative business then almost no employer wants to read another plain, old, boring resume. Employers would probably much rather read one of these 15 super creative resumes featured in the article I have linked above. These resumes are eye-catching, original, and simply kick-ass.
Lionel Carreon is a Director of Creative Recruiting at Deutsch Inc., a marketing communications agency. However, he has also been a copywriter, print producer, and an infamous coffee getter. So this guy has been around the block a couple times and he has some good advice and interesting recruiting perspectives for all you agency wannabes (me being one of those wannabes). Just click on the title to read the article and let your mind expand.
Marcus Costello was looking for an advertising job a couple years ago and after sending numerous resumes to employers, he realized he needed to get creative with his job hunt. After getting his creative juices flowing, he thought sending personalized beer with his information on it would be the perfect medium to get him interviews. The front of the bottle featured his name, the text “A Refreshing Change” and “EST 1988” (Costello’s year of birth). On the back it says “Marcus Costello Ingredients” with a list of his skills and attributes. To top off the beer, he edited the alcohol percentage to say “100% effort.”
Apparently a couple week later, Costello heard that his campaign was a brilliant idea from the companies he sent the beer resume to and landed several job interviews.
I would have been completely surprised if Costello didn’t land a single interview. This campaign is great; it’s creative and original. Plus, advertising agencies love beer, so what kind of ad agency wouldn’t offer someone who gave them a free beer an interview?
Oh, and if you want to read the whole article then go here.
Lately, it seems everyone is fixated on the ROI part of social media and therefore, has forgotten the other benefits of social media. This article discusses brand humanization, looking cool, building a community, and many more reasons why social media is great for businesses. So read the freaking article, because I love businesses who have a LOT of personality to them!
Every hear of a Facebook page that gained more than 10 million online impressions through shares, Likes, tweets, and additional coverage from across the web. Or what about a restaurant that gave a happy hour specifically for their Facebook fans. If you think those Facebook pages sound pretty awesome, then you should checkout the other eight out of the box Facebook campaigns by clicking on the title.