Vitamin Water - Alternative Energy Source
In order to demonstrate the energy-boosting properties of Vitamin Water, the product outfitted bus shelters in cities across the US with battery USB ports so users can charge their electronic devices.
Coca-Cola - Grip Bottle
Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding.
Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.
Fiji Travel – Throw Away Your Clothes
Using 3D objects with 2D advertising is a clever way to attract people’s attention. The way the clothing leads up to the bus stop ad makes the ad more believable and accessible, showing that traveling to Fiji is achievable.
