Woodland Park Zoo - Get Real Close
The concept matches the design perfectly. Viewers can get so close that they can see their reflection in the animal’s eyes.
Havas Worldwide - Project Change: Pay with a Smile
Havas Worldwide, a marketing agency, wants to bring a positive change to the world through their Project Change. The Australian branch created Pay with a Smile to help achieve this mission. Team members “sold” delicious cookies for a smile to commuters in Sydney, Melbourne, and Brisbane. : ) Havas extracted more than 1,000 beautiful smiles and made commuting in those cities happier.
I love feel good marketing! Go Havas, you rock! : )
Adidas - Techfit Campaign
Game of Thrones 2013 Ad Campaign // Via Adweek
Every hear of a Facebook page that gained more than 10 million online impressions through shares, Likes, tweets, and additional coverage from across the web. Or what about a restaurant that gave a happy hour specifically for their Facebook fans. If you think those Facebook pages sound pretty awesome, then you should checkout the other eight out of the box Facebook campaigns by clicking on the title.
Print campaign for Dove hair products (Source: Creative Criminals)
Lung Cancer Alliance - Deserve to Die Campaign