New ADventure

Exploring advertising, marketing, and inspiration.

BOLI Gives Away Free Beer For Facebook Messages

BOLI, a new Icelandic beer, wanted to get their name out there in a fun and creative way. After teaming up with an Icelandic advertising agency, they launched a campaign where they would deliver free BOLI Beer to private parties who Facebook message them. The campaign turned out to be a big success, getting the business over a thousand Facebook “Likes” and dozens of comments.

Frozen Yogurt Print Material

Lately I’ve been on a froyo kick, so I decided to wonder through Behance to find some cool froyo designs and this campaign is one of my favs. Click through to check it out.

Woodland Park Zoo - Get Real Close

The concept matches the design perfectly. Viewers can get so close that they can see their reflection in the animal’s eyes.

Woodland Park Zoo - Get Real Close

The concept matches the design perfectly. Viewers can get so close that they can see their reflection in the animal’s eyes.

Havas Worldwide - Project Change: Pay with a Smile

Havas Worldwide, a marketing agency, wants to bring a positive change to the world through their Project Change. The Australian branch created Pay with a Smile to help achieve this mission. Team members “sold” delicious cookies for a smile to commuters in Sydney, Melbourne, and Brisbane. : ) Havas extracted more than 1,000 beautiful smiles and made commuting in those cities happier.

I love feel good marketing! Go Havas, you rock! : )

Havas Worldwide - Project Change: Pay with a Smile

I love feel good marketing! Go Havas, you rock! : )

Adidas - Techfit Campaign

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mellomymind:

Game of Thrones 2013 Ad Campaign // Via Adweek

mellomymind:

Game of Thrones 2013 Ad Campaign // Via Adweek

Bola Amiga - For some, Christmas is never merry.

Hundreds of these boxes were to sent to company directors and managers to increase donations for abandoned children. As a result, donations grew 35% and 60% of the people expressed their thanks.

Rapp Advertising - Farewell 2009 Pinata

This is a brilliant campaign! A Canadian advertising agency wanted to give their clients a fun and stress-relieving way to say goodbye to the tough economic year of 2009. They did this by sending their clients a “Farewell 2009” kit containing a candy filled pinata and holiday greeting cards. The campaign was a huge success generating a lot of laughter and praise from clients.

10 Wicked Facebook Campaigns

Every hear of a Facebook page that gained more than 10 million online impressions through shares, Likes, tweets, and additional coverage from across the web. Or what about a restaurant that gave a happy hour specifically for their Facebook fans. If you think those Facebook pages sound pretty awesome, then you should checkout the other eight out of the box Facebook campaigns by clicking on the title.

Pro Skate - Stickers on walk signs to make it look like the person is skate boarding.

This is a fun ad campaign, plus it’s affordable since all they had to do was purchase stickers and place them on walk signs.

Saatchi & Saatchi - Mind-Blowing Ideas

A creative self-promotion and recruitment campaign for the awesome Saatchi & Saatchi.

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School of Visual Arts - Think

This campaign encourages people everywhere to “think” while also giving them a place to write down their thoughts.

McDonald’s - Cool Off with $1 Drinks

McDonald’s Restaurants in Alberta, Canada created an interactive ice sculpture to promote their Dollar Drink Day campaign. The 8,000 pound ice sculpture contained 4,000 Canadian dollar coins shaped in the form of McDonald’s famous Golden Arches. Over the course of five hours, consumers chipped away at the sculpture to collect the coins.

This was a neat idea, but I wonder how many people used the coins from the sculpture to purchase McDonald’s food.

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consumerbehaviourself:

Print campaign for Dove hair products (Source: Creative Criminals)

consumerbehaviourself:

Print campaign for Dove hair products (Source: Creative Criminals)

Lung Cancer Alliance - Deserve to Die Campaign